Marketing

via JA Westenberg (@Daojoan@mastodon.social): Stop trying to build for “the algorithm.”

JA Westenberg lays out five rules for making work that actually lands with people instead of blending into the noise. It’s a short, opinionated read about caring enough to be specific, taking a real position, and accepting that work worth remembering won’t please everyone.

via Glenn Fleishman (@glennf@zeppelin.flights): Why pay for bad advice

Tim Ferriss opens his own BookScan numbers to argue that LLMs are eating the how-to nonfiction category alive: adult nonfiction down 9% year-over-year in Q1 2026, with self-help down 26.3%. It’s a rare, concrete look at AI disruption hitting an industry in real time rather than in forecasts — and a preview of what happens to any business built on packaging answers people can now just ask for.

The New York Times looks at how outdoor magazines like Backpacker and Outside have shed their print editions, and what’s lost when a genre built on long-form storytelling and large-format photography moves entirely online. A reminder that the economics of digital publishing reshape not just distribution but the kind of work that gets made.

via Shelia Hunt Fine Art: "𝐀 𝐒𝐌𝐎𝐊𝐘 𝐌𝐎𝐔𝐍𝐓𝐀𝐈𝐍𝐒 𝐒𝐔𝐍𝐒𝐄𝐓"… I love the Great Smoky Mountains where we live… They never disappoint, and the sunsets are stunning. Happy to share a sunset I took above the hazy blue ridges a few weeks ago. Enjoy!

via Dave Polaschek: I joined artisans.coop a while back. If you’re an artisan who might sell stuff, their lifetime deal is steep, but seems worthwhile, if only to give Etsy some much-needed competition. More in the blog post there.

Tim Ferriss: “I really think you need to seek to be a category of one. It’s a lot easier to be the only than it is to be the best.”

via Obsidian Urbex Photography: I don’t think I big up my #Patreon enough, so here it goes 💙💚

Chase Jarvis podcast episode: Hustle Culture Never Ends: How to Find Success on Your Own Terms with Jenna Kutcher